It looks like the world of cryptocurrencies is heading back in a positive direction and we are excited about it.
It looks like we are not the only ones. Personalities and brands are seeing the light and taking steps to get their foot into Web3. This week, Bella Hadid, Usher, Viacom, Netgear, and the Sandbox caught our attention.
Let’s have a look at what they did.
Fashionistas will be excited about this development. Bella Hadid, a U.S. supermodel, has launched CY-B3LLA. It is an NFT collection of 11,111 NFTs that are based on 3D scans of her face and body. More so, the NFTs drew inspiration from 10 different countries.
To launch her collection, she partnered with reBASE, an NFT minting platform.
R&B and Grammy Award-winning musical artist Usher will be collaborating with Remy Martin to launch a global campaign called “Usher x Rémy Martin 1738: A Taste of Passion”. The campaign will showcase a limited edition bottle with an NFT.
Only 50 limited-edition bottles will be sold with half available on BlockBar, the world’s first direct-to-consumer NFT marketplace for luxury wines and spirits.
In a bid to increase NFT adoption, Kucoin has partnered with Fracton Protocol. The partnership allows Fracton to leverage Kucoin to become the NFT platform of choice for all retail subscribers plus address liquidity issues in the NFT space.
The partnership brings together the power of a cryptocurrency exchange and an NFT liquidity infrastructure.
After implementing Meural digital displays to showcase NFTs, Netgear is collaborating with SuperRare, an NFT marketplace. The goal of the collaboration is to create a licensing and royalty model for displaying NFTs on digital displays.
This will help NFT enthusiasts enjoy new ways to interact with digital art, culture, and collections.
If it is not broken, do not change it. ONBUFF is partnering with the Sandbox for a second time. The partnership will launch ONBUFF land in the Sandbox gaming platform to provide various IP services.
After the launch of the ONBUFF land, the Game Gem event including King of Fighters and other games will be held.
It looks like celebrities and brands are seeing more of the potential of Web3. But is not enough to go at it alone, several are leveraging the power of partnerships to add utility that matters to their communities.