Getty Images and Candy Digital collaborate for first NFTs on Palm Blockchain

Written By Simon Mwebaze

Most of the noise in the NFT world is avatars, profile pictures, and digital collectibles. But, photography NFTs are not so popular. More so, the top 100 collections on OpenSea do not feature a photography collection.

But that may change with the new partnership between Getty Images and Candy Digital. They announced a multi-year partnership. Candy Digital will be the exclusive developer and marketplace for Getty Images NFTs.

Craig Peters, CEO of Getty Images. said, “We are proud to work with Candy Digital to expand our offering to the fast-growing global audience of NFT collectors, representing significant opportunities for the company and our global photographer community.”

The partnership brings Getty Images into the NFT space. Plus, Candy Digital expands beyond sports.

Scott Lawin, CEO of Candy Digital, said, “This partnership represents an exciting step forward in Candy’s evolution as we expand and diversify beyond sports and establish Candy as a leader in the worlds of digital entertainment, culture, and art.”

The diverse portfolio of NFT products and collections will be on the Palm blockchain. The blockchain is a scalable, environmentally friendly, Ethereum-compatible side-chain.

Each image is sourced from Getty Images’ extensive library of more than 465 million images. Many of these photos are iconic and defining moments from the last 170 years of history. They span the worlds of art, culture, music, world events, and more.

There is something for everyone and anyone.

Photographers and collectors can buy, sell and trade official digital collectibles. Both primary and secondary market transactions will accept credit cards and crypto payments.

Could this is the game-changer that photography NFTs need? Top 100 on OpenSea? We will be watching.


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