When I stumbled into GM’s Decentraland booth at Threedium Mall, I thought the signs I saw were saying, “Good Morning!” (a.k.a. “gm”) to me.
But then I saw all of the vehicles and realized this was General Motors.
It didn’t take long to discover that GM is using this virtual expo location (which went live during Metaverse Fashion Week) to communicate its eco-friendly goals for the future with the fine folks of Decentraland.
“We’re committed to putting every driver in an electric vehicle on a scale previously unseen and bringing the world to an all-electric future,” the GM materials state.
With the help of Rinovi, an NFT marketplace, GM took advantage of this virtual location to show off a handful of its all-electric vehicles. The display, which resembles an EV charging station, includes production models such as the 2023 Cadillac Lyriq, the Chevrolet Silverado EV and the GMC Hummer EV. These vehicles are joined by three autonomous electric concepts in the Cadillac Halo Concept Portfolio: the Cadillac InnerSpace, PersonalSpace and SocialSpace. While these Cadillac concepts are not bound for production, they are the perfect vehicles to represent GM’s vision of a future with zero crashes, zero emissions, and zero congestion.
“OK, that’s awesome,” I thought.
Then, just as I was about to leave I saw a familiar face: Ian Somerhalder. He actually worked on a campaign I did several years ago so I had a little deja vu for a second.
The pop-up was created via a collab of Threedium, Craft Worldwide and McCann Detroit to present GM’s vision of an electric future, showcasing the latest electric vehicle innovation, and signaling the beginning of a new era for the GM Brand. GM’s booth includes an array of new electric vehicles, offering customers the opportunity to click to reserve an EV of their own.