LG’s bringing NFTs to your living room

Written By Kelly Ann Collins

Did you ever think your TV monitor would be the perfect place to display your NFTs? Yes? LG had that same thought.

In a recent trademark filing, LG outlined its intention to make it easier to display NFTs on its technology and offer TV software for issuing and trading NFTs, software for NFT and crypto transactions, digital token brokerage, and wealth management under the name LG ART LAB.

The trademark application also reveals plans to provide “e-wallet payment services and software for exchanging electronic money in the metaverse.”

The application isn’t the first signal of LG’s intentions. LG already released NFT-related products and indicated it was working with Refik Anadol to display art on the OLED TVs, noting the NFT collection contains audio and video.

Samsung and eBay are also unveiling products to allow users to purchase NFTs. eBay is taking it a step further by creating exchanges and NFT trading. Mastercard, too, has indicated – again through trademark applications – that it will offer a range of products in the metaverse in the near future. 

A Finbold report noted that in the U.S. alone, the number of NFT-related trademarks surpassed 4,000 between January 1 to May 31, 2022.

As companies continue to look for innovative ways to interact with consumers, expect more products and companies to dive into the metaverse and the world of NFTs.


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