MAC Collabs with Keith Haring Foundation for Healthy Futures, Equal Rights

Written By Aira De Guzman

More brands are harnessing the power of digital artworks for charitable purposes. Among them, beauty brands are diving into the metaverse and NFTs to fundraise and create positive social change. 

On National Youth HIV/AIDS Awareness Day, MAC Cosmetics launched its first NFT collection showcasing the work of the late iconic artist and activist, Keith Haring. 

The Keith Haring Foundation and MAC VIVA GLAM are a match made in heaven because of their shared cause in supporting organizations that are directly involved with helping people impacted by HIV/AIDS. 

In partnership with blockchain technology leader ConsenSys, MAC Viva Glam x Keith Haring NFT collection created an NFT collection featuring three animations of lipsticks. Each animation is decorated with Haring’s most famous artwork. 

The NFTs are categorized into three different rarity levels and price points; Keith Haring-Red, Keith Haring-Blue, and Keith Haring-Yellow. 

100% of the purchase price of primary sales will be donated to the M·A·C VIVA GLAM Fund to support youth impacted by HIV/AIDS and 2.5% of the purchase price from all secondary sales on OpenSea will go to The Keith Haring Foundation.

MAC Viva Glam x Keith Haring NFT collection is continuing the legacy of the late iconic artist, Keith Haring, by raising awareness, destigmatizing, and bringing hope to those affected by HIV/AIDS. 

This is why we love them. 

 

 

 

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