Web3 meets luxe: Gucci collabs with ApeCoin; Tiffany & Co. partners with CryptoPunks

Written By Simon Mwebaze

As another week comes to an end, Web3 is seeing the dawn of new projects. The industry is rife with innovation and this week was no different.

Brands like Gucci, Tiffany & Co, Magic Eden, Meta, and an unusual one, Dubai Police have all made moves you have to hear about.

Let us dive in.

Apecoin was turning heads when it first came on the scene before the Otherside metaverse launched. It looks like brands want in on the BAYC-linked token. Luxury brand Gucci has added ApeCoin to its list of accepted cryptocurrencies at its stores. 

Other cryptocurrencies that are accepted at Gucci stores include Bitcoin, Ether, Litecoin, Dogecoin, and Shiba Inu.

Tiffany & Co. will release its NFT dubbed NFTiff. The NFT will be exclusively available to CryptoPunks owners. The 250 digital assets will give holders access to a one-of-one bespoke pendant of their punk. 

The pendants will cost 30 Ethereum or $51,000.

Conquering Solana NFT marketplaces is not enough for some marketplaces. Magic Eden has added support for Ethereum NFTs on its platform. This will allow creators to develop projects faster and access more funding. 

This continues Magic Eden’s vision to offer multi-chain solutions to NFT creators.

Partnerships are the way to go. Meta has integrated with Coinbase, Dapper, and Flow blockchain. After the integration, Meta has rolled out NFT support on Instagram in 100 countries. 

The new Meta program seeks to entice new customers into Web3.

Dubai Police is the first police organization in the world and the first government organization in the UAE to establish its digital assets. It is releasing its second edition of digital assets at Gitex 2022. The 150 free digital objects represent three principles of the police force: innovation, security and communication.

Both private and public institutions are bullish. Web3 is going strong.

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